On May 21, 2019, Russian and Italian pavilions at the Cannes International Film Festival and Marche du Film co-organized a press conference of Selfiemania. Italian speakers included general producer Claudio Bucci, director and actress Elisabetta Pellini, while Russia was represented with producer and actor Alexander Zlatopolsky, producer and actress Natalia Cvetkova. Elly Senger-Weiss represented Austria. ROSKINO CEO Katya Mtsitouridze greeted the guests and participants and pointed to the project’s potential and importance of international collaboration between Russia and Italy.

Selfiemania consists of seven stories of different genres, linked with a common theme: the incredible influence of selfies on people’s lives. Each segment is tied to one of the mortal sins.

The project was initiated by the Italian company STEMO Production, and international partners came on board quite fast. Russia, Italy, Spain, Portugal and Austria are participating. A sequel, Selfiemania 2, is already planned with even more countries joining the project: India, China, Greece, and the UK are interested.

Russian producers will make two parts of the anthology, in Yekaterinburg (in May 2019) and Moscow, in collaboration with Italian colleagues (Summer 2019). Each segment is no longer than 20 minutes.

“I would like to express my gratitude to co-producers from all the participating countries. It is a great opportunity to share experiences and bring something personal into the project. Elisabetta Pellini authored the idea of this large-scale project, and I’m happy that it’s being realized by a brilliant team of producers, directors and actors from all over,” said general producer Claudio Bucci in the beginning.

The Yekaterinburg segment will be made on the sin of gluttony. The film’s protagonist is a rock star who visits the city with a gig and goes on a drinking binge. He’s not living up to his own ambition and sees no other way than to break bad. Louis Mandylor and Kirill Alekhin direct. Mandylor, known for Rambo 5, Doom and My Big Fat Greek Wedding, will also play the leading part and compose the score. The cast also includes Russian actors Sergey Dorogov and Sergey Belogolovtsev. Two of the producers and actors are Yekaterinburg natives: Alexander Zlatopolsky and Natalia Tsvetkova.

“Our short is titled Fallen Star and tells about alcoholism. It tells a story of a rock star who can’t deal with his dependency. Indulgency to your weaknesses can destroy you from within, and in the end he will realize that he’s not the person he wants to be, understand his in and find a new way,” Natalia Tsvetkova said.

“I would like to thank ROSKINO for supporting our project. Two segments will be shot in Russia, and one of those in our home city, Yekaterinburg, which makes me twice as happy,” Alexander Zlatopolsky added.

A segment about envy will be shot in Moscow, directed by Francesco Colangelo. Russian actor Alexey Vorobyov and Italian actress Caterina Murino (The Corsican File, Casino Royale) will lead the cast. The story is centered around Yana, a popular travel blogger who has been around the world but comes back to Moscow to tell her subscribers about the way the capital has changed in her absence. The events take an unexpected turn when she meets Emilia, an influential businesswoman from Italy, and her boyfriend Grigory. The collision of their personalities and perspectives will be a challenge for both girls.

All participating countries will hold several promo events together: parties and press conferences as well as the biggest selfie in history for the Guinness Book of Records. Premieres are planned in Moscow, Rome, Barcelona, Vienna and Lisbon.

Additional information:

ROSKINO Press Office

Andrei Kartashov

+7 921 326 22 95

Natalia Adamova

+7 926 222 68 80