Roskino ACademy
THE FIRST EDUCATIONAL PROGRAM 'NEW OPTICS'

by ROSKINO ACADEMY


ROSKINO Academy — is presented by ROSKINO, which represents the Russian audiovisual content industry in international markets, promoting films, series, and animation as well as the creative potential of talent abroad and co-production opportunities within Russia. Its history goes back to 1924.


ROSKINO Academy is a new educational initiative that has taken off this year. We are developing several blocks of online and onsite master-classes, lectures, and workshops which take place throughout the year. ROSKINO Academy is a space for intercultural dialogue and cooperation with international experts. Russian experts who have successfully worked in foreign markets share their experiences and expertise.

The first educational season NEW OPTICS 2022 has been created with the support of the Russian Ministry of Culture and is designed to open new markets: China, MENA, India, and CIS. The focus on these regions and markets as part of ROSKINO Academy allows a deeper understanding of these audiences, export opportunities and unlocks the co-production potential of these markets.




ABOUT
AUDIENCE
Professionals of the Russian creative industries:

  • producers, distributors, show runners, scriptwriters;

  • young talents and experienced professionals seeking support to enter international markets.
TOPICS AND SPEAKERS—NEW OPTICS 2022
CHINA

"Local cinematography review: how to understand Chinese film audience tastes"

A Lan, journalist, film critic, writer, and editor-in-chief of the Chinese magazine Kan dianying

"Distribution: local media landscape analysis"

Du Liang, producer and co-founder of Airmita Culture Development Co

"Russian cinema at Chinese Film Festivals"

Marco Muller, film critic and film historian, chief programmer of the Beijing IFF, the Fuzhou IFF, initiator and director of the Macau IFF

"Legal peculiarities in the region"

Natalia Shupeiko, Master of Law, managing partner of the law firm Sinofy Legal

"Digital promotion of foreign cinema in China"

Anastasia Potievskaya, CMO, ALONSY Business and Cultural Management

MENA

"Distribution in MENA"

Heba Korayem, founder of distribution consulting Hconsult

"Cinematic landscape and production incentives in MENA"

Bilal Dayani, COO Eagle Films

"Peculiarities of producing for MENA: co-production models, censorship, formats"

Nahla Elmallawany, media industry consultant, former head of content at Discovery MENA

"Cultural Code while working with MENA"


Ghenwa Gharibah, specialist in cross-cultural communication


INDIA

"AVGC Ecosystem in India: Opportunities and Challenges"


Jayakumar Prabhakaran, CEO Toonz Media Group

"Doing business with the Indian Film industry"

Nina Lath Gupta, CEO Cinevesture, former managing director of the National Film Development Corporation of India

"The importance of Bollywood in a global context"

Shubhra Gupta, film critic, writer, and columnist for The Indian Express

CIS Countries

"Presentation of film industries of Kazakhstan and Uzbekistan: locations, talents, co-productions"

Kirill Rochshin, head of production Anykey (Kazakhstan)

Igor Vorobyov, head of production, Salem social media (Kazakhstan)

Sayyora Khudayberdieva, producer, head of the International Relations Department at the Uzbek Film Agency

Dmitriy Vorobyov, managing director Bayram-film (Uzbekistan)


PREVIOUS EXPERIENCE:
2020:

· Eave on Demand, offline accelerator and coaching for producers

· Eave on Demand, online open lectures

2021:

· Online workshop on Pitching with Marjorie Bendeck, film consultant, Germany

· Open Talk for producers with Tobias Rosen, producer, Germany

· Offline master-class on self-presentation for actors with casting directors Richard Cook and Manuel Puro at Kinotavr

· Online session Post Production NETFLIX




head of PROJECT
Ludmila Arlanova
PARTNERS