A creative team of young people arrives at a Soviet-time porcelain factory in the small town of Sysert. With the help of a think tank organized at the factory, they attempt to revive its declining production and update the factory's products. However, the team gets into conflict with the factory workers, which leads to unexpected consequences. The project is suspended, the factory gets a new owner, and a former member of the creative team becomes its new executive director. Will it be possible to revive production?