Once unsuitable for agriculture, the plots of land are now alive with useful earthworms, cows are enjoying motherhood, and neighbors marvel at the delicious milk. Is it possible to build a business on permaculture, and how can it help to revive the Arctic? History knows many examples of eccentrics who changed the world. Rinaldo Mallamov is not just a farmer. He is a philosopher, researcher, and experimenter. Some find his ideas unacceptable, while others, on the contrary, see their true meaning in them.