12/11/2020
TVCO BOARDS WORLD SALES FOR ‘MASHA’ – NEW DRAMA HIT FROM THE PRODUCERS OF “TO THE LAKE” DRAMA SERIES
Italian international distribution company TVCO boards world sales for Anastasia Palchikova’s Tallin POFF Youth program title ‘Masha’ premiering at AFM 2020. This is award-winning feature film is the co-production between Russian 1-2-3 Production, the creators of this year Russian drama series breakthrough “To the Lake”, Netflix Original and Mars Media, known for global best-seller “T-34” and award-winning “Arrythmia”.
Anastasia Palchikova’s drama movie “Masha” won the Best Debut Film Award at Sochi Kinotavr and is going to be screened in the 2020 phygital edition of Tallin POFF in the Just Film: Youth program section.
"From our first meeting with 1-2-3 Production at Venice Production Bridge we were fascinated both by the market potential and the artistic value of this movie and we are glad to be attached as world sales starting at AFM 2020", - says Vincenzo Mosca, CEO of TVCO.
The feature films tells the story of a thirteen-year-old Masha, who has grown up between the boxing ring and the streets of provincial Russian town in the turbulent 90’s. Her closest friends are young gangsters who kill, rob, steal and are loathed by the entire town. But in young girl’s eyes they are the salt of the Earth, the family that loves and protects her. Masha discovers the taste for jazz and dreams of becoming a singer. Ultimately, she realizes who the men around her truly are, and what they had done to her family. The leading role of the adult Masha is played by Russian star Anna Chipovskaya (Hardcore, Netflix’s “The Road to Calvary”).
“I am glad that 1-2-3 Production, who’s project “To the Lake” is so successful on Netflix right now, is expanding its presence on the world markets. In recent years, more Russian content of various genres have received more attention from end viewers and international distributors, and we are very proud of it. The main reason is that Russian producers are telling universal stories at a world class level of quality. ‘Masha’ is one such film. It falls into the genre of criminal drama, and tells a universal story of growing up under hard circumstances. I am sure it will conquer the hearts of the international audiences”, says Evgenia Markova, CEO of ROSKINO (organization in charge of promoting Russian content worldwide).
“Feature film “Masha”, as its the 13-year-old protagonist, has full potential to find its place at global market place and shine with right approach and guidance: we found the perfect chaperon in TVCO”, - says Nadiia Zaionchkovska, Sales and Co-Production Executive of 1-2-3 Production.
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1-2-3 PRODUCTION is a Moscow-based production company with focus on both commercial genre and director-driven feature films and premium series. Since company’s foundation in 2018 the strategic management is executed by Producers Valeriy Fedorovich and Evgeniy Nikishov, the cut-edge visionaries who together were awarded the TEFI Russian Television Prize in the category “Television Producer of the Season” in 2019.
In 2020 1-2-3 PRODUCTION has launched a post-production daughter company – 1-2-3 PRODUCTION VFX.
TVCO is an international sales and production boutique company. With market-premiere titles and directors’ driven movies and debut films, its expanding library includes Italian and international feature films and documentaries, as well as a wide collection of social and faith-based content and a selection of library titles. We specialize in distribution sales, marketing and festivals. We are dedicated to selecting and bringing to the international market the finest most interesting independent films. Thanks to our committment to independent cinema, our distributed films and documentaries have been released and broadcast in all major European territories, Asia, Latina America and the US.
Mars Media Entertainment had been found in November 2011 by Ruben Dishdishyan – the prominent Russian filmmaker and founder of both the Central Partnership and Mars Media companies. Mars Media Entertainment produces and distributes movies and TV shows in various genres and formats. Over the past 9 years, the company has produced more than 140 movie and TV projects.