One of the key events of the Russian Pavilion is the presentation of the Russian Film Festival. Organized by ROSKINO and the Russian Ministry of Culture, it has a great socio-cultural and economic meaning stimulating interest in Russian cinema and creating a positive image of Russia abroad to further integrate Russia into the world film industry. During online festivals in 2020 in Brazil, Spain, Mexico and Australia, films from the RFF program were watched by more than 120 thousand viewers. In 2021, the festival will take place in a hybrid format, combining online and offline events, organized in collaboration with the largest VOD platforms and festivals. Since the beginning of the year, a series of Russian Film Festival screenings have been held in Argentina, Chile, Uruguay and Kazakhstan. On the 12th of July, the festival starts in South Korea on the largest platform Home Choice, and the first hybrid project – an offline integration into the Beijing International Film Festival and online screening on one of the world's largest platforms iQIYI – will be held in China this August.

Evgenia Markova, CEO of ROSKINO
‘We present the new project by ROSKINO — Russian Film Festival. Among the main partners of the festival are the Ministry of Culture of Russia and the Committee of Tourism of Moscow. Now one of our goals is to make the brand more recognizable for our foreign partners since it’s an incredibly important tool for developing cultural ties between countries and giving viewers all over the globe the opportunity to access Russian content. The launching of a festival like ours is one of the first systematic steps on the path to fruitful and effective cooperation between the Russian industry professionals and the international community’.

Additionally, the Russian Pavilion hosted presentations of current projects from the catalogues of two leading Russian film companies Art Pictures Distribution and All Media.

Art Pictures Distribution presented a documentary film ‘Battle’ dedicated to the centenary of Bondarchuk that goes beyond the scope of the traditional biopic to form a study of a singular period in the history of world cinema. The newest series projects were also presented, including ‘Brothers’ (directed by I. Kulikov), ‘Lanky girls’ (directed by S. Sentsov), Rugby (directed by I. Kulikov), ‘Ivanovs vs. Ivanovs’, ’Let’s go!’ (directors I. Kazankov, F. Korshunov), ‘Hometown’ (directed by M. Gorobets), ‘Guests from the Past’ (V. Vinogradov) and original shows – the family game show ‘Children vs. Adults’ and the TV show ‘Fixer’.

‘Art Pictures Distribution has presented its refreshed portfolio at this year’s Marché du Film in Cannes. Amongst the new titles presented in Art Pictures Distribution’s video presentation are comedy shows such as ‘Brothers’, and a sports drama ‘Rugby’, as well as a new season of the acclaimed comedy series ‘Lanky Girls’. The company is expanding the original formats distribution worldwide as well as non-scripted shows’

All Media presented projects, including the full-length film ‘Litvyak’ (directed by A. Shaliope, K. Druzhinin) about a Soviet fighter pilot, the first line in the world ranking of female combat pilots, as well as ‘Accomplices’ (directed by E. Grigoriev), ‘A Team of Heaven’ (directed by V. Alenikov), ‘Lie to me the Truth’ (directed by O. Akatieva), The Relatives’ (directed by I. Aksenov), ‘Bull Terrier’ (directed by V. Bystrov).

Zhanna Shakhshaeva, Head of the International Department of All Media Company (START group of companies):
‘Although this year the market for most companies is also held online, we are pleased to have the opportunity to present our films on the big screen of the Russian pavilion under the auspices of ROSKINO. We have formed a rather impressive lineup, where buyers are presented with films of different genres, among which one can distinguish large commercial projects, strong author's works and directorial debuts, which we are happy to present to the viewer's.

The Pavilion hosted a presentation of the Russian VOD platforms. The session was dedicated to modern Russian VOD platforms such as IVI, Okko, Wink, Kinopoisk HD, Megogo, Amediateka, Start, Megafon TV, PREMIER, and others. The panel touched upon the history of their development and trends in this area. The features of each of the platforms such as audience, rating, unique strategy and the most successful original projects were discussed.

We will be happy to see you today at the networking session of Russian and Israeli producers at 4.30 pm in the Russian Pavilion, where the prospects for future cooperation, the process of collaborative filmmaking and other topics relevant for both countries will be discussed. Also, the day program includes presentations of projects from Central Partnership, CTB Film Company, Mirsand and Impact Content in Russia.