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ROSKINO today announced the launch of a new initiative: a unified export brand of the Russian content industry, Russian Content Worldwide (RCW). The mission of RCW is to develop international networking and cooperation, while also establishing communication amongst Russian professionals, whose projects are targeted at international markets and foreign audiences who are looking for new names, original content and new horizons in cinema.
Evgenia Markova, CEO of ROSKINO:
Evgenia Markova, CEO of ROSKINO:
‘Often we have been asked questions about the Russian market and we realised it’s quite difficult for international partners to understand our industry. This is why Russian Content Worldwide stands on four main values: transparency, assistance, expertise, and inspiration. Our aim is to give foreign partners easy and comprehensive access to the wide range of the opportunities in the Russian market. We sincerely hope that RCW will inspire international partners to work with Russia to find new forms of cooperation and to create unique projects’.
RUSSIAN CONTENT WORLDWIDE PROMO VIDEO
The news was announced at the opening of the Russian Pavilion in Village International. The Russian Pavilion traditionally represents Russia at Cannes, serving as both the main information centre for Russian filmmakers and as a universal platform for the promotion of Russian cinema in international markets. The Pavilion is organized with the support of the Cinema Fund and the Ministry of Culture of the Russian Federation.
The event was attended by cinema expert and festival curator Joël Chapron, Co-Chairman of the International Committee of the Producers Guild of America Kaivan Machayekh, Business Development Director of the Israel Cinema Fund Lior Sasson, Head of German Films Simona Bauman, Sales & Operations Director of Marché du Film Maud Amson, Head of the Warsaw Film Festival Stefan Laudyn, producers Frank Priot, Ilia Stuart, Elena Glickman, Dmitry Litvinov, Natalia Drozd, Victoria Lupik, Sam Klebanov and Tamara Bogdanova, Program Director of Kinotavr Sitora Alieva, film journalist Anton Dolin and many others.Jerome Paillard, Executive Director at Marché du Film, greeted guests at the event.
Jerome Paillard, Executive Director of Marché du Film:
‘It’s true that it’s a very special year in Cannes for Russia and I’m sure that it’s not a coincidence, that new generations of Russian filmmakers are attracting more demand and interest in their job, and are very confident in showing their talents’.