ROSKINO ACADEMY is an educational project for the Russian film and creative content industry created by ROSKINO in 2022 with the support of the Russian Ministry of Culture. The project provides applied knowledge and skills to implement international initiatives. It is a space for intercultural dialog — Russian specialists who successfully work in foreign markets and international experts share their experiences. The mission of ROSKINO Academy is to increase the integration of Russian professionals into the international context by providing up-to-date knowledge and expertise. In 2022, the ROSKINO Academy hosted a series of seminars "New Optics" to familiarize Russian filmmakers with the peculiarities of new international markets. In total, thirteen online seminars were organized with the involvement of seventeen international experts on the film markets of China, the Middle East and North Africa (MENA) region, India, and CIS countries, in particular, Uzbekistan and Kazakhstan.